ENTERPRISE DESIGN

DESIGN A
STRONGER
EVENTS
AGENCY

Rareform Group works with experiential and event agency leaders at two critical stages: building the agency from the ground up or transforming an existing agency that is no longer operating the way it should.

Through Enterprise Design and The Feral Method™, we look beyond isolated issues to understand how the agency works as a whole — then redesign the structure, systems, and ways of working needed to support stronger performance, better client delivery, and sustainable growth.

An audience seated in chairs facing a stage with large screens and bright lights in a dark indoor venue, likely for a concert, conference, or event.
Business professionals at a trade show booth with snack displays and a computer.
CONTACT

STARTING A NEW AGENCY

Build the foundation before your growth exposes the gaps.

A strong agency needs more than a great book of business and creative talent. It needs the right structure behind the work.

Rareform helps founders and experienced event leaders intentionally design the agency from the start — creating the operating foundation needed to win work, deliver it well, and grow without unnecessary complexity.

The goal is simple: build an agency that is ready not only to win its first opportunities, but to sustain what comes next.

You’re AN EXPERIENCED EVENT MANAGER NOW STARTING YOUR OWN AGENCY asking: How do I set this up the right way?

TRANSFORMING AN EXISTING AGENCY

Let’s work together to fix the friction and plan for what comes next.

Sometimes the agency is growing, but the business behind it has not kept pace. Projects become harder to deliver and leadership spends too much time solving the same problems.

Rareform works from the inside out to identify the friction. Instead of treating each issue separately, we examine how strategy, leadership, operations, client experience, and execution connect, then build a practical path forward.

You’re an experiential, event, or PROMOTIONS team asking: What is not working and how do we fix it?

Technological conference or talk with a panel of two men on stage, three robot models labeled F.01, F.02, and F.03, and a backdrop displaying San Francisco and the Golden Gate Bridge, with the logo 'dreamforce.
A crowded outdoor market with various booths selling food, with colorful banners, umbrellas, and a modern glass building in the background.
Crowd of people inside a modern glass-covered convention center or airport terminal with advertisements and signs hanging from the ceiling.
A crowded convention center with attendees walking and talking. There are large colorful signs overhead, including a prominent purple sign with white text that says "Welcome to OFC" and other signs relating to the event. The space features high ceili
A woman in glasses and a long dark dress speaking on stage at a conference, with a large pink and purple abstract backdrop showing the letters 'OFC'.
People smiling and engaging at a busy conference or trade show, with some using a computer at a white counter and others in the background exploring booths.

OUR EXPERTISE

  • Four upward pointing arrows in gold, increasing in size from left to right, on a black background.

    STRATEGY & GROWTH

    Define where the agency is going, what opportunities matter most, and what the business needs to support the next stage of growth.

  • A circular gold chart with six segments and a central circle.

    OPERATIONS & PROCESS

    Improve how work moves across the agency — from sales and planning through production, delivery, and post-event follow-through.

  • Two stylized human figures outlined in gold against a black background, with circles representing heads and rounded rectangles representing bodies.

    LEADERSHIP ALIGNMENT

    Create greater clarity around priorities, decision-making, communication, and how leadership works together.

  • A simple digital diagram of an organizational chart with one top box connected to three lower boxes.

    TEAM STRUCTURE

    Define the roles, responsibilities, reporting structures, and capabilities the agency needs as it grows.

  • Icons of two documents, one with a checkmark inside a circle, suggesting approval or verification.

    ACCOUNTABILITY

    Establish clear ownership so people understand what they are responsible for, how success is measured, and where decisions belong.

  • Illustration of a photograph with a mountain, flag, and a sun or moon.

    PERFORMANCE

    Identify the areas affecting profitability, productivity, delivery, and overall agency performance.

  • Two overlapping speech bubbles outlined in gold. One bubble has small dots indicating speech, and the other is plain.

    CLIENT & CUSTOMER EXPERIENCE

    Strengthen the experience surrounding the work — from the first conversation through project delivery and the ongoing client relationship.

  • Gold-colored target with an arrow hitting the bullseye.

    EXECUTION

    Bridge the gap between strategy and implementation so plans become real changes in the way the agency operates.

WORK WITH US

LET’S DESIGN
WHAT YOUR AGENCY
ACTUALLY NEEDS.

Rareform is not brought in to add another layer of complexity. The goal is to identify what is useful, eliminate what is not, and intentionally design the structures that allow the agency to operate better. Leverage our 30 years of industry experience to see how your event agency can perform at its best.

Schedule a Meeting
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Schedule a virtual
meeting via Calendly.  

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