Crowd of people outside at Dreamforce convention with a large digital billboard that says 'Welcome to Dreamforce' and a stage with a speaker.
Crowd of people outside at Dreamforce convention with a large digital billboard that says 'Welcome to Dreamforce' and a stage with a speaker.

ENTERPRISE DESIGN | CONSULTING | EVENTS

RAREFORM IS AN ENTERPRISE
DESIGN AND CONSULTING FIRM

Founded by industry leader, David Ott, Rareform is an Enterprise Design Firm helping experiential agencies and event leaders intentionally design how they operate, grow, lead, and create enduring value.

Whether you’re building from the ground up, trying to fix an agency that has already started taking on water, Rareform helps align strategy, operations, and people so the business can perform at its best.

Rareform helps experiential and event agency leaders strengthen operations, improve execution, and build the systems needed for profitable, sustainable growth.

Meet the Founder →

CONNECT

Meet the Founder, David Ott

A vibrant, neon-lit lounge with disco balls hanging from the ceiling, a modern sofa and table with flowers, and colorful lighting creating a lively atmosphere.
david ott headshot in a suit and white shirt against a dark background.

COACHELLA ·

PHOENIX CHILDREN'S ·

HILTON ·

SALESFORCE ·

THE RITZ CARLTON ·

JNS NEXT ·

THE STUDIO ·

MARRIOTT ·

DELL ·

OMNI HOTEL ·

ORACLE ·

FOUR SEASONS ·

NETFLIX ·

HBO ·

PARAMOUNT ·

COMICON ·

VIRGIN HOTEL ·

LOS ANGELES CONVENTION CENTER ·

COACHELLA · PHOENIX CHILDREN'S · HILTON · SALESFORCE · THE RITZ CARLTON · JNS NEXT · THE STUDIO · MARRIOTT · DELL · OMNI HOTEL · ORACLE · FOUR SEASONS · NETFLIX · HBO · PARAMOUNT · COMICON · VIRGIN HOTEL · LOS ANGELES CONVENTION CENTER ·

CLIENTS WE’VE SERVED

HOW WE WORK

YOUR AGENCY
IS A SYSTEM. LET’S
DESIGN IT LIKE ONE.

Most event agencies don’t struggle because they lack smart people or good ideas. They struggle because the business has evolved faster than the way it was designed to operate.

Rareform looks at YOUR business as a whole to understand what’s really creating the friction. A missed deadline may have less to do with project management and more to do with internal communication. A stalled deal may point to something beyond sales. And the issue showing up in front of the client today may have started much earlier.

Rareform looks beyond the isolated problem to understand the business that created it. That’s the work of Enterprise Design.

A man and a woman are shaking hands at a professional event or conference, standing in front of a bright pink display with screens showcasing information about a service called Agentforce. The woman has long curly hair, is wearing a white jacket and a backpack, and is holding a camera, while the man has short dark hair and is dressed in a navy blue sweater.
A man and a woman are shaking hands at a professional event or conference, standing in front of a bright pink display with screens showcasing information about a service called Agentforce. The woman has long curly hair, is wearing a white jacket and a backpack, and is holding a camera, while the man has short dark hair and is dressed in a navy blue sweater.

  • "Working with Rareform has fundamentally changed how our team thinks about the entire client lifecycle. We’re no longer looking at sales, operations, delivery, and client relationships as separate functions—we understand how every decision and handoff affects what comes next. Rareform helped us identify where we were creating unnecessary friction, where opportunities were being lost, and where our team was relying too heavily on individual effort instead of a better-designed process."

    Sylvia Battle
    Hilton Del Mar

  • "Working with Rareform during my time at JNS Next changed the way I thought about our business—not just how we managed clients, but how we built the agency around the client experience. Rareform helped us step back from the day-to-day and look at the entire journey: from business development and the first client conversation through strategy, creative, media, account management, and ongoing relationships. We became more intentional about ownership, collaboration, and creating value at every stage of the client relationship."

    Rachel O’Neill-Cusey
    JNS Next

  • "Rareform has a unique ability to see the business behind the work. In an industry like film and television casting, relationships, reputation, and instinct matter—but so do structure, strategy, and knowing where you’re going next. Working with Rareform helped us look at Booked Talent differently: not just at what was working today, but at how we could build a stronger, more intentional business for the future. "

    Michel Verdi
    Booked Talent
    Film & Television Casting

  • "What stood out was their ability to look at our business from the outside and uncover areas we had become too accustomed to seeing every day. They helped us turn those observations into clearer processes, better accountability, and a more connected approach across our team. The result has been a more streamlined operation and a team that has a much better understanding of how each step impacts the client. Rareform gave us the clarity to see what needed to change and the direction to improve it."

    Monicalee Burland
    Aviation Consulting Services 

TWO WAYS TO
WORK WITH US

TWO WAYS TO WORK WITH US

Trade show booth for Crunchyroll featuring large overhead banners and displays, with many visitors walking around the event.
Trade show booth for Crunchyroll featuring large overhead banners and displays, with many visitors walking around the event.

ENTERPRISE DESIGN: BUILD A BETTER AGENCY

TRANSFORM YOUR EVENT AGENCY FROM THE INSIDE OUT.

Rareform’s approach is guided by The Feral Method™ — our proprietary methodology to understanding how an organization operates, uncovering the issues beneath the problem, and designing a path forward.

our EXPERTISE: STrategy & Growth, Operations & Process, Leadership Alignment, Performance, accountability, Team Structure, Client & CUSTOMER Experience, Execution

Learn more
A woman in a long, dark purple dress poses on a red carpet at the LA Art Show, with a backdrop displaying the event's logo and sponsors. Photographers and camera operators are capturing her photo.
A woman in a long, dark purple dress poses on a red carpet at the LA Art Show, with a backdrop displaying the event's logo and sponsors. Photographers and camera operators are capturing her photo.

RAREFORM LIVE

WORK WITH US TO PRODUCE YOUR NEXT EVENT OR ACTIVATION.

Bring Rareform in to help produce and execute your next event or brand activation. With over 30 years in the event space, we support the strategy, operations, production, partnerships, and vendor coordination behind world-class experiences.

our EXPERTISE: Events, Exhibitions, Conferences, Trade Shows, Brand Experiences, Event Strategy, Production, Operations, Vendor Management, Sponsorship & Revenue Strategy

Learn more

CALL BEFORE YOU HIT THE ROCKS

CONTACT US

Whether you’re launching a new agency, strengthening an existing one, or bringing an activation or expo to life, Rareform Group brings the experience, systems, and perspective to turn complex challenges into big wins.

Schedule a Meeting
david ott headshot smiling in white shirt with dark suit

Schedule a virtual
meeting via Calendly.  

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